Assembly
A playful brand identity for an off-grid print shed powdered by sunshine and good vibes.
Assembly was a vice – a creative outlet to explore and experiment with print making and design. The name Assembly and the A logotype both reference the RISO printing process which prints in layers, one colour at a time, similar to screen printing.
The logo is symbolic of the mechanical nature of the beast. If you’re not familiar, a Risograph is a curious machine which looks a bit like a weaponised photocopier and sounds (when printing) like if Squarepusher sampled dial-up internet.
In motion, the logo comes to life with jerky movements inspired by the way the machine operates; the counter of the A rotates referencing the movement of the ink drum in the machine and the whole logo shifts, builds and flexes to symbolise the journey that paper makes as it moves through the machine.
The identity is rich in personality and seeped in inky goodness utilising RISO ink colours and scanned print textures to give the brand an authentically low-fi and tactile feel. Characterful iconography also build into Assembly’s friendly and irreverent tone.
My Role:
- Founder
-
Chief Print Maker
- Branding
- Visual Identity
2018 - 2020
Printing
Customers could visit the print shed, check paper stocks or order test prints and experience the print process first-hand.
Printing anything from zines and comics to wedding invites and postal stamps. Assembly worked with a host of illustrators and designers including:
David McMillan, Jayde Perkin, Dave Bane, David Partington, Zoe Power, Ed Cheverton, Tess Smith-Roberts, Rosa ter Kuile, Matt Joyce
Workshops & Events
Assembly also ran workshops and events collaborating with organisations such as The AOI and ELCAF. I wanted to debunk, an arguably convoluted and fiddly print process and make RISO printing open and accessible for anyone interested in giving it a go. Workshops allowed me to share knowledge and connect with local illustrators, designers and creative enthusiasts.