Cardboard Record Player
A hand-cranked cardboard record player created as an unofficial release on Record Store Day 2013. A limited edition, appropriately named DIY EP made in collaboration with band, The Death Of Pop.
I had been publishing a magazine called Pictogram and distributing it around bars, pubs and shops across the South West as a sort of proactive first step out of uni. Whilst researching an article on the resurgence of records, I came across a religious group who created something similar in the 1960s.
Inspired by the ingenuity and connived by the simplicity, I decided to give it a go, hooking up with friends from the band The Death of Pop. My design combined a gramophone needle with the cartridge of a ballpoint pen, secured in place by a fancy paper clip. The spindle was a rivet. The hardest part was sourcing cardboard with the right weight distribution so the needle wouldn't jump or skate.
My Role
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Concept and product design
- Sleeve and booklet artwork
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Audio script writing
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Print and production (player & record 250 units)
- Marketing, distribution and sales
Released in 2013
Watch on YouTube (39k views)
Featured by Vinyl Factory
The 10-inch EP was funded by Pictogram with support from an arts charity. The release was pressed in green and white marbled vinyl and featured a screen printed cover and Riso printed booklet.
The project was wildly successful and sold out in a matter of weeks, shipping to 20+ countries. The YouTube video received over 39k hits leading to The Death of Pop securing a record deal with Discos De Kirlian.
Youtube Comment @frazzz1170